The „Advanced“ series is designed with a focus on simplicity and inclusivity.

The design itself stays puristic, and the knobs and the handle carry on the same design language from the „Exellence“ series.

If you visit someone in Switzerland in the next 20 years, most probably you will see these ovens.

How might we extend the design language of the premium „Excellence“ series to the domestic swiss entry market?

The traditional Swiss household goods company V-ZUG creates world leading kitchen appliances made in Switzerland.

Project lead, lead ID & CMF designer, UI/UX designer
From design conception till Implementation:
Prototyping, CAD modeling, rendering, CMF design concepts and implementation, UX-flow

Team
ID Designer:
Jeremias Perren, Elisabeth Malm

Coach & Co-Art Direction:
Therese Naef, Britta Pukall

This project was carried out when I was working full-time as a designer for milani design & consulting AG for V-ZUG AG.

All rights belong to V-ZUG AG.