Bathroom series „Serenity“

2020-21 for HUIDA

The Serenity series incorporates craftsmanship with modern design: the shapes and natural colors recall carefully handcrafted ceramics giving the bathroom a timeless feeling.

The design incorporates the history of ceramic production in China and in the same time pays attention to the GenZ with specific features.
HUIDA‘s existing products do not respond anymore to the modern lifestyle of Chinese GenZ consumers.
How might we help the brand go further their existing values by designing a bathroom series tackling the newly targeted, younger market segments?
The product family consists out of a sink, furniture, mirror cabinet, and a smart toilet.
HUIDA is a traditional and top 3 wholesale sanitary company in China.
Project lead & lead ID designer
trend research, design strategy with portfolio segmentation, facilitation of internal brainstorming sessions, Prototyping, CAD modeling, briefing CMF & UX/UI designers, project management, stakeholder management

Team
ID Designer:
Hwansoo Jeon, Alexander Herth, Tiantian Xu, Junqiang Lyu

UX/UI Designer:
Taylor Vogel, Oliver Günther

CMF Designer:
Tiantian Xu

CGI:
Hwansoo Jeon

Coach
Yifan Zhang
This project was carried out when I was working full time as a designer for PHOENIX Design and all rights belong to the company.

like
handcrafted
ceramics

The series is inspired by the ritual of ceramics production: Bringing this craftsmanship to users‘ bathrooms will alleviate the megacity noise and helps GenZ to calm down.

satisfying
Chinese GenZ

The recurring observation was the hyper-stressful lifestyle of career-focused Chinese Gen Z. Their environment is one of constant chaos.

Let’s reimagine the bathroom as a sanctuary for these ambitious young professionals—offering a space that promotes emotional and physical well-being while introducing innovative features to improve bathroom organization.