Bathroom series „Serenity“

2020-21 for HUIDA

  • The Serenity series incorporates craftsmanship with modern design: the shapes and natural colors recall carefully handcrafted ceramics giving the bathroom a timeless feeling.

    The design incorporates the history of ceramic production in China and in the same time pays attention to the GenZ with specific features.

  • HUIDA‘s existing products do not respond anymore to the modern lifestyle of Chinese GenZ consumers.

    How might we help the brand go further their existing values by designing a bathroom series tackling the newly targeted, younger market segments?

    The product family consists out of a sink, furniture, mirror cabinet, and a smart toilet.

  • HUIDA is a traditional and top 3 wholesale sanitary company in China.

like
handcrafted
ceramics

The series is inspired by the ritual of ceramics production: Bringing this craftsmanship to users‘ bathrooms will alleviate the megacity noise and helps GenZ to calm down.

satisfying
Chinese GenZ

The recurring observation was the hyper-stressful lifestyle of career-focused Chinese Gen Z. Their environment is one of constant chaos.

Let’s reimagine the bathroom as a sanctuary for these ambitious young professionals—offering a space that promotes emotional and physical well-being while introducing innovative features to improve bathroom organization.

clay hues

The bathroom is an intimate space where the body and mind can regain strength by effortlessly getting calm.

This CMF centers around authentic colors from natural pigments for a calm yet sophisticated atmosphere.

  • This project was carried out when I was working full time as a designer for PHOENIX Design and all rights belong to the company.

  • Project lead & lead designer

  • Competitor analysis, design strategy with portfolio segmentation, facilitation of internal brainstorming sessions, Prototyping, CAD modeling, project management, stakeholder management

  • ID Designer:
    Hwansoo Jeon, Alexander Herth, Tiantian Xu, Junqiang Lyu

    UX/UI Designer:
    Taylor Vogel, Oliver Günther

    CMF Designer:
    Tiantian Xu

    Coach
    Yifan Zhang