oven & steamer series „Excellence“

2014-18 for V-ZUG AG

  • The new oven and steamer design marks V-ZUG’s evolved premium approach: a minimalistic, pure aesthetic enriched by refined shapes, material contrasts, and subtle color variations.
    At the heart of this innovation is the CircleSlider—a tactile, intuitive interface that seamlessly bridges the physical and digital. It appeals to a new, digitally fluent audience while still offering the satisfying interaction valued by more traditional users.

  • How might we balance contemporary screen interactions with the tactile rituals of analogue cooking?
    How might we express premiumness holistically—through form, materials, interaction, and experience?

  • The traditional Swiss household goods company V-ZUG creates world leading kitchen appliances made in Switzerland and is strongly expanding into the global premium market.

  • Project lead, co-lead ID designer, CMF designer
    From design conception till Implementation:
    CAD modeling with final surfacing, process rendering, CMF design design implementation support, co-creation workshops with engineers, strong collaboration with UI/UX team

    Team
    ID Designer:
    Elisabeth Malm, Livia Weder, Jeremias Perren, Samuel Beer, Judith Böhm

    UX/UI Lead:
    Dominque Gressly & Peter Kancar

    UX/UI Designer:
    Fiona Satori

    Coach & Art Direction:
    Therese Naef, Britta Pukall

  • This project was carried out when I was working full-time as a designer for milani design & consulting AG for V-ZUG AG.


    All rights belong to V-ZUG AG

timeless swiss

The combined softness and edginess on the slider and handle make it more emotional and refined than before but still as swiss essential expected. This design principle will be applied on a lot of products.

For both more & less digital users: The „knob“ is a digital slider with all it‘s touch experience benefits.

The users have all benefits of a full-touch display, plus the slider allows to change temperature and other settings fast, and securely.

The matt surface enhances the pleasure to touch and use the product and gives the needed emotional experience.

the phygital interface

say ‘bye’
to stainless steel

Say “Hi” to pearlbeige and platinum.
V-ZUG is now abstaining from chrome that was always the professional CMF for kitchen appliances so far.

Oven/stove series "Advanced" for V-ZUG AG

Oven/stove series "Advanced" for V-ZUG AG

Portfolio Design DNA for V-ZUG

Portfolio Design DNA for V-ZUG

Bathroom series „Serenity“ for HUIDA

Bathroom series „Serenity“ for HUIDA

Corporate UX/UI design for HUIDA

Corporate UX/UI design for HUIDA

Smart Glasses for Emteq Labs

Smart Glasses for Emteq Labs

Flagship Suitcase for XIAOMU /90FUN

Flagship Suitcase for XIAOMU /90FUN

Zürich Tram for VBZ & BOMBARDIER

Zürich Tram for VBZ & BOMBARDIER

Future design DNA for Sennheiser (Confidential)

Future design DNA for Sennheiser (Confidential)